Wednesday, June 27, 2012
Lake Success, N.Y. (June 27, 2012) – Polar (www.polarusa.com), the leader in heart rate monitoring and fitness assessment technologies, today introduced that Melanie McQuaid, an accomplished triathlete with more than 40 major professional victories in the last 10 years, has chosen Polar USA as her official heart rate training solution and sponsor. McQuaid won the inaugural ITU Cross Triathlon World Championship and recently claimed victory in the Ironman 70.3 California.
The versatile triathlete has excelled in both off-road races and half-Ironman events, and has also created informative yet entertaining videos, which take on subjects such as triathlete spoofs and even cooking. She will now offer tips and explore the smart coaching benefits that heart rate training can offer – for elite athletes like herself, or recreational runners and multisport enthusiasts. In the coming months, McQuaid’s video series will be available on Racergirl Television, as well as http://youtube.com/polarusa.
McQuaid is also offering an exclusive giveaway of the Polar RCX5 in red. To be entered in the giveaway, fans can guess what McQuaid’s maximum heart rate was during the 2012 XTERRA East Championship in Richmond, VA. For more information, please visit www.melrad.com.
“Whether I’m in the water, on the bike, on the road or at my computer, I’m looking for information that’s going to help me train smarter and get faster, and that’s why I’ve always relied on Polar training computers,” said McQuaid. “Now I’m upping my game with the RCX5, which listens to my body’s cues to optimize every training or racing scenario.
“As a professional athlete, Melanie possesses unmatched athletic ability, competitive persistence and training intelligence which make her a natural match for the Polar brand,” said Herb Baer, President, Polar USA. “Whether a person is out to break a personal record like Melanie, lose weight, or create a more active lifestyle, our products can help them train smarter on the path to success.”
For more information about the Smart Coaching benefits available in Polar products, please visit http://www.polarusa.com/us-en/smart_coaching.
Headquartered in Lake Success, NY, Polar USA is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. Polar now operates internationally in more than 80 countries and its products are sold through 35,000 retailers globally. Polar heart rate and fitness assessment technology delivers unparalleled insight into the human body from valuable training guidance and feedback, to enabling individuals to improve their fitness level and sports performance. Polar technology is key to the success of leading fitness facilities, athletic teams, corporate wellness facilities, health insurance providers and thousands of physical education programs around the world. Today, Polar training computers are the number one choice among consumers worldwide. For more information, visit www.polarusa.com.
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